Purpose and value – a company perspective
Posted in: Foresight, Humanity Tags: benchmarking, categorisation, competition, ecosystem, engagement, Foresight, hints, human, Humanity, hunome, ideas, Innovation, insights, knowledge, meaning, purpose, relevance, strategy, vision
If you spent some time visiting several Fortune 500 web sites, how many of those do you think would clearly state their purpose and value to humanity? How many would have people in their brand somewhere? How many would talk about the passion they have for making the world a better place and how their [...]
Vignette – how to on foresight – nay sayers and cynics
Posted in: Foresight Tags: Creativity, Foresight, Future, how to, human, Innovation, strategy, unusual sources
CONSULT UNUSUAL SOURCES, PEOPLE, AND PLACES–INCLUDING OUTLIERS, COMPLAINERS, AND TROUBLEMAKERS One important function of strategic foresight is the opening of the future. The inclusion of different perspectives is one way to assure this opening. Analysts should look for competent people inside and outside who bring a different way of thinking to the table. Key steps [...]
Vignette – how to on foresight – modules of goodness
Posted in: Foresight Tags: Foresight, Future, how to, modularization, organization, outcome, product creation, psychology, root causes, strategy, success
MODULARIZE OUTCOMES–KEEP THE GOOD AND DEAL WITH THE BAD Throwing the baby out with the bathwater is a self-defeating reaction to negative outcomes. Organizations need to think in degrees of gray. They require an ability to sort thinking into modules, and know what to keep, what to get rid off, and what to deal with [...]
Vignette – how to on foresight – people knowledge central
Posted in: Foresight Tags: decision-making, how to, human, Humanity, organization, people, psychology, sociocultural, sociology, strategy, sustainability, understanding
MAKE THE SOCIOCULTURAL CONTEXT CENTRAL Make the human context central to any strategic foresight activity. Do not be overly enamored with industry analysis, technology, or business trends and forget or overlook the role of people. Many activities produce impressive reams of data but haven’t thought through how the people affected would react or respond in [...]
Vignette – how to on foresight – fertile ground
SHIFT ATTITUDES TOWARDS RECEPTIVENESS TO CHANGE George Bernard Shaw said, “You see things and say ‘Why?’ But I dream things that never were and I say ‘Why not?’” It is important to cultivate receptiveness to the new: “Let’s try and understand this better.” The new disturbs existing comfort zones and positions and as a consequence [...]
The way I fill up my insight fountain
Posted in: Innovation Tags: anthropology, contextual enquiry, Foresight, Future, insight, lifestyles and product identity, product creation, Prosapience, replenish, stealth, strategy
Learn to read in between the lines – for example if in one industry, observe the others Pushing ourselves to observe something across the silo fence can provide a brilliant way to improve products, services, solutions for all. We see these new circumstances better than those who live with the situation all the time. You [...]
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